Reed & Associates

Bruce Reed is the kind of financial advisor who would rather you understand the right move than walk out having bought something. He has been a Regional Vice President at Primerica since 2000, running Reed & Associates of Primerica out of 745 S Church Street in Murfreesboro, but the through line of his work is less Primerica than it is Bruce. Down to earth, very real, and genuinely interested in the person sitting across from him.

He'll tell you a story about a couple he helped recently. Their insurance person had failed to file a piece of paper at tax season that the couple needed. They fought it back and forth for weeks. When the insurance side would not budge, Bruce got involved himself, made calls, and when he could not push the resolution through on his own, he handed his clients over to a contact of his who could. It got handled. That is the part of his job that does not show up on any form: knowing when to chase something that is not technically his to chase, and knowing the right people to put his clients in front of.

The practice covers what Bruce describes as helping people make better decisions across financial planning, insurance, investments, 401ks, wills, tax awareness, and mortgages. He holds PFS Investments registration, life insurance and investment adviser licenses, and is NMLS-licensed on the mortgage side, which is unusual breadth for one practice and means clients can sort most of their financial picture in one relationship rather than chasing five different specialists. Reed & Associates serves families and small businesses across Rutherford County and Middle Tennessee. Bruce offers a free digital copy of How Money Works as a starting point for anyone who wants to understand the basics before sitting down for a conversation.